Opinion piece on Red Bull
By Dale De Ruiter
'Energy drinks' have become the new snake oil. Peddled to the tired, the studying and sometimes even the stupid. People do not drink these because they need more energy or the vitamiB. They actually drink them because of snappy advertising and the placebo effect of the swindling. ($330 million spent on advertising and promo in the last six years in the U.S.) Just like the old barters of the past the new cons pull up with their wagon of miracle water and the stooges start drinking from that cooper mini and swear that they actually feel better.
Red Bull is banned in France and Denmark because it is believed to pose a danger to public health. The problem is not just kids drinking Red Bull vodka bombs and dying, like what happened in Sweden a couple years ago. Apparentlyly when you mix energy drinks and alcohol you get super mega trashed but still feel a bit sober from the invigorating effects.My room mate can attest to this as he had to listen to me bemoan the tragic loss of my stomachache lining while I rocked back and forth in the fetal position clutching my abdomen and whimpering the day after I tried a few or six of these. I didn't actually loose my guts the day after I decided to see how crazy the Red Bull vodka bombs made me but I would have sworn before a court of law that I had been fed sulphuric acid.
The problem with Red Bull is the uncertainty of the long term effects of its ingredients. The two ingredients in question are Taurine and Glucuronolactone. Both are naturally occurring in the human body and this is a claim that Red Bull uses to its advantage. Taurine (the drug attributed with increasing concentration and overall mental prowess) is a semi-essential amino acid that is found in meat. Heavy carnivores get about 400 mg per day. Red Bull packs 1,000 mg in each 250ml tin. Glucuronolactone is an anti-oxidant that is also found in red wine at 20 mg/L at the higher end. Red Bull manages to stuff 600 mg in their measly 250 ml cans. That is 2400 mg/L. By all rights on my one night stint I should have been fully detoxified and smarter that deep blue but I can't really gauge my intelligence level because I was too busy sweating while fading in and out of consciousness.
The two aforementioned chemicals and the shady grey area of side effects are correlated to the reason it took so long to get full strength Red Bull in Canada. Up until June of 2004, in its present form, Red Bull was actually illegal. (Before that date the shelves were occupied with a different recipe) Changes to the natural health product regulations are what allowed red bull to be marketed here. More specifically the changes allow a product to be sold if a company can present data to back up efficacy claims.
According to the FAQ section on www.redbull.com The desired effects that Red Bull claims to achieve and apparently has the data to back up claims this meeting efficacy are:
- Increased performance
- increases concentration and reaction speed
- improves vigilance (sic)
- improves the emotional status (sic)
- stimulates metabolism
These claims as vague as they may be are understandable for the most part. I am entirely ok with the company claiming that their product can increase performance and even stimulate the metabolism. But what exactly do they mean by Âimproves the emotional status. Does that mean happiness I sure could handle that. Who doesnÂt want to be happy. Is that why everyone drinks these little suckers before class to curb their depression and settles us all in at a better status level. Why stop their why not give the kids crystal meth apparently there is enough of it in Vancouver and they will become so productive itÂll make the Red Bull kids look foolish, happy but foolish non the less. Because Red Bull has naturally occurring ingredients it comes from mother nature so it must be good. How can you fault mother nature she is always right.
Poison Ivy and Bees are also naturally occurring Every time I have a Ânatural run in with those bastards it all ends bad. I am not going to be so bold as to say that drinking Red Bull will give you a sore red rash that will make your ass itch for a month straight. IÂm just saying watch your natural ingredients because sometimes mother nature likes to fuck with you a bit.